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Consumer behaviour research papers


consumer behaviour research papers

than mass-produced commodities. Lamont, Michele and Virag Molnar. Opportunities were emerging that refocused the logic of production away from mass manufacture and mass consumption to flexible responsive production of more differentiated ranges of goods to ever more culturally differentiated consumers (p. Why Do Brands Cause Trouble? Bureau of the Census 1966, 2001). Journal of Consumer Research 15:13968. How Blacks Use Consumption to Shape their Collective Identity.

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Commodities also may acquire symbolic meanings through use. Shopping is also seen as time to spend with family and friends (Arnold and Reynolds 2003). Perfumes or jewelry are thought to exert power over others. Others suggest, however, that class today no longer distinguishes lifestyles. Why this explosion in product diversity, in the demand for new products and symbols? Gift Giving: A Research Anthology. Cultivating Differences: Symbolic Boundaries and the Making of Inequality. Market research has become significant in producing styles.


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